XTRA MUSIC CLUSTERS
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Announcing A Powerful New Addition To Our Digital Music Tests... Xtra Music Clusters

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If people's oipinions about music were totally random there wouldn't be a point to XTRA MUSIC CLUSTERS. But we know opinions aren't random. That's why formats work. And even within formats there are patterns. We can capitalise on these patterns to help balance our music programming. With XTRA MUSIC CLUSTERS we conduct a cluster study INSIDE your music test so you can identify the degree to which the songs are liked by the same group of people. Every song is related to every other song in terms of how differenct they are.

With the addition of XTRA MUSIC CLUSTERS to your Digital Music Test you can get a bigger picture on your audience's music tastes that will help you make better decisions about which songs to play and which ones to avoid.

XTRA MUSIC CLUSTERS condisder how listeners rate the invidual songs played at your Digital Music Test. They form "naturally" when based on statistical relationships between each song.

What Are The Benefits?

1. Discover what the critcal music clusters are with your target audience.

2. Find out how big each of those clusters is.

3. Understand how the different cluster groups work with each other.

4. See every song in your Digital Music Test by each cluster group.

5. Determine the "centering" sound for your radio station.

6. Use them to support the digital song score results and build your playlists.

7. Create a cohesive and distinct sound for your radio station that can improve TSL and give you another edge over your competitor.

How It Works

Xtra Research will still deliver your results the day after your Digital Music Test and as usual you'll be able to improve and implement positive changes straight away . However within 10 working days you'll be sent an updated version of the Xtra Analyst containing the addtional information reflecting the new XTRA MUSIC CLUSTERS columns. You will have the crtitcal new information to help you understand your target better and further refine your playlist.

Find Out More

To learn more about XTRA MUSIC CLUSTERS or to have them compliment your next Digital Music Test, contact Paul Amos at Xtra Research.

Phone +61 (0) 7 3117 2549

Mobile +61 (0) 412 409917

Email paulamos@xtraresearch.com.

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