WHAT CLIENTS SAY ABOUT XTRA
RESEARCH
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“Xtra Research was a vital part of The
Radio Network's strategy to launch two new stations in New
Zealand's largest and most competitive market
Auckland. From selecting the name of the stations to the music to
play Xtra was invaluable. Xtra's results helped us decide the
tactics to debut our new brands. The results were impressive;
Flava our Hip Hop and RnB brand halved the competitor’s audience
in one survey. Coast our baby boomers music format launched above
goal expectations.”
David Brice, Director of Programming & Marketing, TRN New Zealand
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“Xtra Research has been instrumental
in helping YFM to maintain its lead in the fight to be Gauteng's
number 1 16-34 regional radio station. The market cluster analysis
provided powerful insights into the music landscape of our market
and enabled us to focus the mix with a precision that emphasizes
the unique sound that is YFM. The results give you a great feel
for what works in your market and Xtra's setup, support, guidance
and professionalism make it a breeze.”
Shane Huntley - Head of Operations & Programming 99.2 YFM, Johannesburg, South Africa
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"Xtra
have helped us achieve incredible growth at Mix 102.3 in Adelaide.
The music testing provided by Paul enabled us to precisely fill a
gap in the market, and the cluster information has continued to
guide the station's playlist decisions. The results speak for
themselves, double the ratings in a year."
Jeremy Millar, Group Programme
Director, Australian Radio Network
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“I was not only impressed by trend
accuracies, but also that I could gather broad perceptions simply
by watch the monitor as the music pods played. The fast turnaround
of the Data, less than 48 hours from the first night, is a
godsend. You can get the results working for you more quickly.”
Dave Wilson, Group Programme
Consultant, AMP Radio Networks, Malaysia
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“The Xtra
Research Cluster study has been one of the cornerstones of our
music research strategy. It is a really powerful research tool. It
gives you a real feel for a market's changing music taste and
provides a proper context for additional individual song testing.”
Francis
Currie, Program Manager Heart 106.2 London
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“The 2DAY FM
breakfast Dial test demonstrated that you can identify listener’s
responses that gave us a chance to make changes that can make a
survey difference in Breakfast that reaps substantially more than
the cost. In reviewing the technology I had to ask myself not so
much 'what happens if we do use dials' but 'what happens if we
don't'. I couldn't find any current method of testing programs
that could capture and quantify this as well as the Dials."
John
Musgrove, National Research Manager, Austereo Group Australia
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"After seeing a number of varied ways of doing research over the years, Xtra is the one that I've been most impressed with. The Xtra Research breakfast show dial test is a key tool in the battle to win audience. If I ever have any questions about our breakfast shows I know exactly where to go. Xtra Research deserves the highest possible recommendation, an extremely cost effective way to grow your audience. "
Steven Woods
UKRD's Star Brand Programme Controller
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“The information we gathered from the Digital Music Test was invaluable. The way you presented the evenings was marvelous and truly professional. The report and discussions that followed wasn't only informative and educational but also inspiring.”
Jason Matthews, Program Director, SEA FM Gold Coast, Australia
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