ONLINE RESEARCH FOR RADIO
As respondents become harder and more expensive to access via the telephone, the X Rater from Xtra Research is the new cost effective option to weekly music callout.
Tap into the mindset of your audience on line. Find out how they rate the songs being played on your radio station and collect their responses to important perceptual questions.
Listeners participate at a time that suits them and at the pace they desire.
The result - Better data from a bigger sample, delivered faster and for a fraction of the cost of telephone callout.
Just upload your song hooks and invite the database to vote. Before long, your password protected real time results will be rolling back in and all of this happens on our server so it doesn’t clog up yours!
Additional X Rater Benefits
- Set up email alerts which are automatically sent to you when a pre-determined number of your target audience has rated the songs
- Drill down into the data and view the result based on your station’s priorities
- Conduct targeted email marketing campaigns
- Test Music Videos and Television commercials
- Set up scrolling Listener Feedback and Song Polls that can easily be linked to your homepage
Sign up multiple stations in your network to X Rater and save.
Your X Rater Package includes:
- Advice on perceptual questions and all interpretation
- Assistance in promoting and presenting X Rater to your listeners
- Technical support
- Training
Get a first hand understanding on what your listeners will experience by clicking on the links and visiting our on line demos. Sign up and take an instant X Rater Survey, then review the results in our X Rater Reports demo.
X Rater from Xtra Research in association with Pinnacle Media Worldwide.
